You will cover all event types in GA4 (there are 4 of them, yes!). You will also learn how to send parameters together with your events to collect more data related to your events and therefore gain more insights with your reports.
No fluff, just the stuff you need to know. Let’s make GA4 work for you!
Links:
No GA4 Configuration Tag?! New Google Tag in GTM: https://www.youtube.com/watch?v6Ps5ZhKOiHs
GA4 Event Types: https://support.google.com/analytics/answer/9322688#zippy%2Crealtime-report%2Cdebugview-report
Recommended events: https://support.google.com/analytics/answer/9267735
GA4 Dimensions and Metrics Cheatsheet: https://data.ga4spy.com/
Lorem Fill extension: https://chrome.google.com/webstore/detail/lorem-fill/jfjnfhfeibkcokofbeipmehclfdojpaa?hlen-GB
How to Track Recommended Events in GA4 – 2023: https://www.youtube.com/watch?vBLi4zc3H9Wo
Are You Making These GA4 Event Tracking Mistakes? (Checklist): https://www.youtube.com/watch?vvH4BP-DDUQg
Courses and Resources
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OUTLINE
00:00 – Introduction
01:10 – Event Structure
02:10 – GA4 Event Types
03:50 – Automatically Collected Events
05:59 – Enhanced Measurement Events
10:15 – Recommended Events
17:55 – Create Event
20:10 – Custom Events
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